Freddie W on YouTube’s New Advertising Policy

This time, over the fact that YouTube is now removing advertising from videos they deem are not “advertiser-friendly.”

This is, of course, the latest in the never ending parade of straws/nails for the YouTube camel/coffin respectively, no doubt leading to a mass exodus of all YouTube creators to some new better-in-every-way video website. Any day now.

Yet there are real questions here that we should be asking. Namely, what is the process through which a video is determined to be unfriendly to advertisers? How are those guidelines enforced and updated? In attempting to create an ecosystem that’s attractive to advertisers, to what extent do advertisers themselves have influence and to what extent does YouTube make decisions on behalf of advertisers?