A Look into Machinima’s Three-Tier Windowing Strategy

Multi-platform production company Machinima announced today that it has closed deals with Amazon, which will soon carry its SVOD service as an add-on to Amazon Prime, and Britain’s Sky Q VOD platform, which will make its content, focused on heroes, esports and gaming, available for ad-supported streaming.

Amazon will be the second partner to carry Machinima’s SVOD service following Sony’s PlayStation Vue. Machinima expects to add more SVOD partners later this year.

The deals further build out Machinima’s three-window release pipeline for the content it produces, which ranges from the upcoming animated series “Transformers: Combiner Wars” to the esports reality show “Training Camp.”

Source: http://www.thevideoink.com/news/a-look-int...