Making money on Twitter just got a whole lot easier. The company announced today the launch of its Amplify Publisher Program, which will give creators of all sizes the ability to generate revenue through pre-roll ads that run against their Twitter videos.
Activating pre-rolls is only open to “approved” creators in the U.S., writes Twitter’s director of product management, Guy Snir, in a company blog post, but is as easy as checking a box prior to Tweeting. Creators can choose to monetize Tweet-by-Tweet, or pre-set a monetization option for all of their videos. In addition, monetization isn’t exclusive to Twitter — meaning users can opt to run ads against the same content on other platforms as well.
Users can sign up for the Amplify Publisher program here. And whereas YouTube lets creators keep 55% of advertising revenues and pockets the other 45%, Twitter will reportedly enable users to take home 70% of ad revenues.