NewYorkTimes: Paid $75,000 to Love a Brand on Instagram. But Is It an Ad?

The millions of people who follow Kim Kardashian West and her sisters on social media have become accustomed to seeing them praise everything from fat-burning tea to gummy vitamins for healthier hair.

“Ever since I started taking two @sugarbearhair a day, my hair has been fuller and stronger than ever!! Even with all the heat and bleaching I do to it!” Khloé Kardashian posted on Instagram this month.

But in the last week, close watchers of the sisters’ accounts may have noticed a small addition to those laudatory messages about the latest miracle product: “#ad.”

Source: http://www.nytimes.com/2016/08/30/business...