Tubefilter: YouTube Opens New London Space — Featuring First-Ever Creator Merch Store

YouTube Space London has a new home. The newly relocated facility opened its doors today in the King’s Cross area of central London. YouTube’s Space in London was previously housed within Google’s Soho offices, though the reopening coincides with parent company Google’s move to a new headquarters in King’s Cross as well.

The new 20,000-square-foot Space was two years in the making and now represents the biggest YouTube Space in all of Europe. It will house three fully-equipped studios and sound stages, a range of 360 and VR cameras, and 4K screening facilities, YouTube says. In a global first, the Space will enable creators to live stream 4K content directly to YouTube.

And in yet another twist on its Spaces program, the YouTube Space London will feature the very first creator store that’s open to the public and stocked with merchandise for purchase. The intention here, YouTube explains, is to educate YouTubers about licensing their own products — and the store could also serve as an event space for fan meetups during future product launches.