The feud between Netflix and Comcast has been very public and very bitter, but it appears as if the two longtime enemies are coming together – for now. According to Recode, the feuding parties have agreed to a deal that will bring the former company’s streaming video on-demand (SVOD) service to the latter company’s X1 set-top box.
Netflix and Comcast have sparred with one another on several occasions, but the most significant battle between the two came in 2014, when Netflix accused Comcast of throttling its traffic, perhaps in response to the massive traffic costs generated by the then-recent release of season two of House of Cards. Ultimately, it was the SVOD platform that backed down; it agreed to pay Comcast a fee in exchange for smoother streaming.
That deal did not quite settle the differences between Netflix and Comcast. Later in 2014, Netflix CEO Reed Hastings excoriated Comcast, referring to it as a “monopoly” that holds all the power when negotiating with companies like his. That enmity seemed to linger for years, but Netflix and Comcast are now making nice. While terms of the deal were not disclosed, The Hollywood Reporter believes the SVOD is paying the media giant in order to gain access to X1 and its user base, which according to Forbes includes 35% of Comcast’s 22.4 million video customers.