In the wake of Amazon’s unveiling of a YouTube-like competitor called Amazon Video Direct, analyst Carlos Kirjner of research firm Alliance Bernstein sought to determine the Google-owned platform’s sweeping scale.
“One day, [YouTube] will be as large — if not larger — than most — if not all — legacy media companies, and it is playing a central role in the secular shift of brand advertising budgets to the Internet,” Kirjner writes, per this Barron’s blog post. “Yet, we know ridiculously little about YouTube.”
His findings are staggering. To date, Kirjner found that there are roughly 2 billion total videos on YouTube, which have been watched a total of 39 trillion times — totaling 196 trillion minutes (or 400 million years) spent. “It would take a team of 286 people their whole [lives] to watch all videos on YouTube,” writes Kirjner, who is an SVP and senior Internet analyst at Bernstein.