PewDiePie responds to Warner Bros. FTC complaint

Earlier this week, it was revealed Warner Bros. Interactive had settled charges filed by the FTC that suggested the publisher had “deceived consumers” during its Middle-earth: Shadow of Mordor marketing campaign. The complaint alleged WBIE had failed to “adequately disclose” payments of “hundreds to tens of thousands” of dollars to “online influencers".

Prominent YouTube personality Felix “PewDiePie” Kjellberg was the only so-called influencer referred to in the statement by name.A lot of YouTubers were involved in this sponsorship,” says Kjellberg above. “But since my name is the biggest YouTuber, my name is the only one that pops up. Basically what happened was that we weren’t required to disclose. I still did it. Some other YouTubers actually didn’t disclose.”