Businesswire:FURBY Connect Brings Fans a World of Surprises

PAWTUCKET, R.I.--(BUSINESS WIRE)--The iconic FURBY brand from Hasbro, Inc. (NASDAQ:HAS) introduces a new furry friend this fall: the digitally-integrated FURBY CONNECT creature, an interactive companion full of personality that uses Bluetooth® technology to connect with kids through entertaining video clips, catchy songs, phrases, global events, and more.


“Every time we evolve the FURBY brand, we want to introduce kids to a new way to play,” said Kenny Davis, Senior Director, Global Marketing, Hasbro. “And kids and FURBY fans alike told us they wanted a creature they could interact with in more ways, so we have created the technology infrastructure for FURBY CONNECT with that in mind. With FURBY CONNECT, kids can develop a relationship with their FURBY while laughing at videos and singing songs together even if they don’t quite know the words – like they would with any other friend.”

The FURBY CONNECT creature reacts intuitively to sound and touch, speaking more than 1,000 phrases and further expressing its moods through more than a hundred unique, colorful animations displayed in its full color LCD screen eyes. Enhanced movements appear more natural than before, and multiple sensors throughout its body allow it to respond to touch in fun and surprising ways. The FURBY CONNECT creature even knows the date and time so it can delight owners with fun surprises like asking for breakfast or a late-night snack.