MCLEAN, Va.--(BUSINESS WIRE)--TEGNA Inc. (NYSE: TGNA) today announced a strategic investment in Kin Community, the premier home-focused content brand and creator community that inspires and informs young women.
Kin Community has over 170 million followers across social platforms and generates more than 600 million video views monthly. Its creator community includes well-known lifestyle names like Rosanna Pansino (Nerdy Nummies), Hannah Hart (MyHarto), Jenn Im (Clothes Encounters), Lauren Riihimaki (LaurDIY) and Rachel and Byron Talbott.
Through this investment, TEGNA and Kin will work together to explore potential opportunities for content sharing across TEGNA Media’s digital and linear television properties, sponsored content and cross-promotion. Both TEGNA and Kin will reach and connect with new audiences in creative and innovative ways.