Streamdaily: TV reigns, but smartphone streaming is rising fast

With the rise of SVODs, OTTs and mobile video apps like go90 — not to mention the 800-pound gorilla in the room, YouTube — it’s easy to forget that the majority of Americans still enjoy a sit in front of the old-fashioned tube.

Nielsen’s total audience report for Q1 2016, which provides insight into how adults around the country consume media, was released June 27.

The big winners? Radio and television, with 240 million and 226 million monthly users, respectively.



Read more: http://streamdaily.tv/2016/06/28/tv-reigns-but-smartphone-streaming-is-rising-fast-nielsen/#ixzz4CtjcWUrB

Source: http://streamdaily.tv/2016/06/28/tv-reigns...