Open source video platform Rumble, which allows publishers to monetize videos they’ve embedded in their individual web pages, has struck a new partnership with Studio71.
More than 100 YouTube creators from Studio71 will bring their content to the Toronto-based company’s platform, giving them the opportunity to expand their social reach while offering Rumble access to content from some of Studio71’s most buzz-worthy influencers.
Those participating in the deal include heavyweights Epic Meal Time (seven million subscribers), Matt Santoro (5.4 million) and Kathleen Lights (2.2. million).
Chris Pavlovski, Rumble CEO, describes the company as a “creator-centric” platform. But the publishers are also big beneficiaries of the business model.