Digiday: Why YouTube networks feel forced to change

It’s a time of change for YouTube networks. Once the darlings of the venture capital and media worlds because they were able to aggregate gargantuan numbers on YouTube, these so-called “multichannel networks” are now aggressively pursuing newer, more diverse business models that aren’t necessarily talent-first.

Take, for instance, Fullscreen. The company started out as a YouTube juggernaut, aggregating tens of thousands of channels into a single content-management system, which it then used to sell YouTube ad inventory while also representing top talent on content and advertising deals.

Source: http://digiday.com/publishers/smoke-mirror...