It’s no secret how critical video has become lately in marketing and advertising, and Facebook is one of the biggest proponents of this trend. In fact, they seem to be pushing the trend forward single-handedly.
To compete with other video tech companies, such as YouTube, there are two new additions coming to Facebook and its Audience Network. The first is the ability to run pre-roll, mid-roll, and post-roll video ads within other video content.
This means your video ads no longer need to stand alone, but rather they can be a part of a different publisher’s content.