WhistleSports: Whistle Sports spans the digital-linear divide

Six months after cutting its first linear deal with Nickelodeon, digital-first network WhistleSports is bringing more of its programming to the traditional screen through partnerships with NBC, Tegna Media and Sky.

So far, details are scarce on the creative content involved in the newly announced pacts. Specifics are expected to be announced by each network “when they’re ready for a full roll-out,” Brian Selander, the network’s EVP told StreamDaily in an email.

Selander said the new programming will be based on the network’s analytics “and the passion of engaged audience that’s eager to see more sports in more ways than a live game that only one network can broadcast at a time.”

Source: http://streamdaily.tv/2016/05/16/whistlesp...