The National Basketball Association continues to push its way into the digital zone, scoring on a slam dunk with Broadband TV.
The NBA and Vancouver-based MCN have extended an existing partnership to launch NBA Playmakers, a network for video creators focused on basketball and the culture surrounding the sport. Under the deal, content creators will be offered access to select NBA footage, NBA games and special events, the NBA production facilities and new merchandise.
Select videos will live on a new YouTube channel, also named NBA Playmakers, which will launch later this year. The distribution strategy will also see content shared across the NBA’s digital assets and other (so far unspecified) digital platforms.