GeekWire News:New digital advertising watchdog service led by former Microsoft and Cheezburger exec Scott Moore raises $2M

Scott Moore, a 20-year veteran of online publishing for the likes of Microsoft, Yahoo and Cheezburger, has found his next venture.

Ad Lightning scans digital publishing outlets for disruptive ads that slow down and hurt their sites. The idea for the company came out of Seattle-based startup incubator Pioneer Square Labs, and when Moore heard about it, his first thought was “I wish we had this” at Cheezburger.

The company has been in stealth mode for the past few months, but came out of it this week, announcing a $2 million seed round led by Sinclair Digital Ventures, an investment division of Sinclair Broadcast Group. The selection of Moore, who sold Cheezburger earlier this year, was also announced this week. Pioneer Square Labs founders Mike Galgon, Greg Gottesman and Geoff Entress are also investors.