Over the past two years, Lionsgate has worked with YouTube stars on several high-profile projects. It teamed with Freddie Wong’s RocketJump for a Hulu series, picked up Dirty Thirty from Mamrie Hart, Hannah Hart, and Grace Helbig, and gave a two-film deal to German jokester Flula Borg.
As it turns out, those projects are only the beginning. The Los Angeles Times posted an in-depth look at Lionsgate’s relationship with the online video community, and a few key stats pop out. Most notably, the Hollywood studio revealed its intention to spend $25 million per year on feature films and episodic projects led by digital media influencers.
That $25 million annual budget will reportedly be spread across eight to ten features and three to five series. The typical project will cost between $1-2 million, thus making it much cheaper — and much more likely to deliver a high return on investment — than the nine-figure blockbusters in Lionsgate’s catalog.