With competition heating up from the likes of Facebook and Vessel, YouTube has unveiled new rules for its global network of creators that are designed to make the process of uploading easier and more user friendly.
One of the highlights of the changes to the streaming platform — which came into place in July — is an improvement to the ranking system for comments that aims to reduce the visibility of unwanted “junk comments” by internet trolls.
Previously, public comments were posted in chronological order. The only other option for creators was to remove the comments’ section altogether.
Now, in a ranking system similar to Reddit, comments can be “down-voted” or flagged for spam, allowing creators to send comments they don’t like farther down the list. According to a YouTube blog post announcing the changes, the number of “disliked” comments on YouTube has dropped more than 35% in the weeks since the new system began its roll out.
YouTube is built by one of the most engaged communities on the web, and you tell us when you want changes. Today, you heard from Google+ about upcoming changes based on user feedback. We wanted to give you an early look at what this will mean with respect to comments on YouTube, and to your overall YouTube experience.
The headline: we think you’ll like it.
Comments are super important to the relationship between creators and fans on YouTube. You love MyLifeAsEva and Kingsley. You thought that latest video from Tyler was his funniest yet. You want to tell Epic Rap Battles who their next match-up should feature. And these creators want to hear from fans like you, just as much as you want to communicate with them.
All of these conversations should be simpler and easier to have on YouTube, and we’ve been working on that.
First off, we’ve improved the ranking system that reduces the visibility of junk comments. It’s working—the rate of dislikes on comments has dropped by more than 35 percent across YouTube.
With today’s announcement from Google+, you’ll see more changes. The comments you make on YouTube will now appear only on YouTube, not also on Google+. And vice-versa. This starts rolling out today.
Creators told us they liked the moderation options on their channels, like reviewing comments before they’re posted, blocking certain words, or auto-approving comments from certain fans. All this stays.
Your YouTube channel
This one’s further off. In the coming weeks, YouTube will no longer require a Google+ profile when you want to upload, comment, or create a channel. If you’re happy with everything as it is now, then just keep on keepin’ on. If you want to remove your Google+ profile, you’ll be able to do this in the coming months, but do not do it now or you’ll delete your YouTube channel (no bueno). Please visit our Help Center for further details.
We’ve heard you. Keep talking to us.
The YouTube team