From the office of the President of the Global Online Video Association:
The entertainment and media industry have been waiting to truly understand Facebook's video monetization model. All our companies have tested native video on Facebook and are bullish about the performance, but the business model side is limited.
The auto play with sound video ads that Facebook will be running in the suggested video feed is very small first step towards monetization.
Yes, there is a 55/45 rev share similar to the standard YouTube rev share but with Facebook the 55% is split between multiple creators unlike Youtube.
The "hope" is that Facebook's targeting and context will help support a higher video CPM which will make the additional split work out.
GOVA and its members are looking toward establishing a multi page network ecosystem on Facebook so we can expand our business models.