Google's YouTube used its NewFront to tout how advertisers can take advantage of its roster of new media stars, lucrative 18-49 year-old audience and ever-increasing mainstream influence. It also took jabs at Facebook, which has fast become one of YouTube's biggest competitors.
At its NewFront, Discovery announced that it has inked a deal with YouTube travel vlogger Louis Cole to create original video content. Cole's YouTube channel, which has 1.3 million YouTube subscribers, will move to Discovery's Seeker property.
Digital entertainment company Collective Digital Studio, which manages and creates popular YouTube channels, used its NewFront presentation to unveil new programming as well as CDS Connect, an ad solution that allows advertisers to retarget AdWords ads to consumers who have viewed their content.