VideoInk: Digital Video Ad Revenues Hit $3.3B in 2014, but Mobile Is the Real Story

As the digital video world prepares for the fourth annual Digital Content Newfronts, the IAB has released a new study that shows continued growth in digital video ad revenues.

According to the study, ad revenues for digital video in the US hit $3.3 billion in 2014, a 17% increase from $2.8 billion in 2013. This comes as “no surprise” to Randall Rothenberg, president and CEO of IAB. “Brands and agencies are clamoring to get into the upcoming Digital Content Newfronts, where they will experience the latest in storytelling in sight, sound, and motion,” he said in a statement.