YouTube’s hands-off enforcement of branded content

YouTube is taking a lax approach to enforcement of its logo restrictions on branded content.

Last week, Digiday discovered that YouTube had quietly updated its paid product promotion policy. The company now explicitly bars creators already monetizing their content through YouTube ads from inserting “graphical title cards” featuring their sponsors’ brand or product logos into their videos, unless those sponsors also purchase a full media package on that channel through Google.

That policy still stands, but YouTube has decided not to actively look for offenders for the time being, according to a source close to the company.