VideoInk: Major MCNs Band Together to Form Governing Body

As many online video companies continue to search for ways to build sustainable digital content businesses, here’s another attempt to bring some structure and support to what is often referred to as a “Wild West.”

Several top YouTube-based businesses are banding together to launch a new industry nonprofit designed to promote the overall “business interests” of its member companies, as well as the online video industry at-large.

Called GOVA, which stands for the Global Online Video Association, the nonprofit’s launch members include MCNs like Big Frame, BroadbandTV, Collective Digital Studio, DECA, Fullscreen, Maker Studios, and MiTu Networks. Discovery Digital Networks and Magnet Media, a NY-based creative studio, which don’t exactly rely on YouTube for distribution and revenue, are also on board as GOVA founding fathers.