Digiday: How AOL has quietly become a digital video powerhouse

“Every piece is in unison, from talent and production to distribution, monetization, and measurement,” Paul Kontonis, executive director of the Global Online Video Association, told Digiday. “This is TV content, packaged up for digital distribution in a complete way, so the TV buyers and the people who’ve got a lot of money to spend on media, it’s a really simple choice for them. Very few media companies are going to market with such a large slate of original programming, so completely packaged.”
Source: http://digiday.com/publishers/aol-become-d...