Today the leading digital media and entertainment companies who represent more than 10 billion monthly video views, announced the formation of the Global Online Video Association (GOVA), an industry-funded non-profit corporation established to advocate and support the advertising, licensing, production, distribution and overall business interests of its member companies and accelerate growth in the online video industry. This was announced today during the inaugural Digital Entertainment World (www.dewexpo.com), a new conference and marketplace for executives focused on the complete digital content ecosystem, at the Hyatt Regency Century Plaza.
The founding companies expect to hasten their continued growth and profitability by collaborating on emerging opportunities, jointly investing in initiatives and by setting industry standards. The founding companies (in alphabetical order) are Big Frame, BroadbandTV, Collective Digital Studios (CDS), DECA, Discovery Digital Networks/Revision3, Fullscreen, Maker Studios, Magnet Media and MiTu Networks.
“Online video has exploded for consumers and advertisers, and is a terrific new opportunity for brands to reach new audiences,” said Jason Krebs, Head of Sales, Maker Studios. “GOVA will help us create awareness faster amongst consumers and accelerate adoption by marketers.”
“Online video is a fundamentally different media for advertisers with strong online communities in which the creators themselves exert huge influence upon paid and earned media,” said Ezra Cooperstein, COO of Fullscreen. “GOVA will provide a bridge for creating value for advertisers by helping to inform, educate, and reinforce the best practices for working with the new breed of video companies and brands."
“Just as Discovery is focused on satisfying audiences’ curiosity about the world around them through our engaging content, we also are driving unique value to advertising partners in this rapidly growing space,” said Sean Atkins, Senior Vice President, Discovery Digital Networks. “We look forward to working with our fellow GOVA members to tell the story of the opportunity for all partners in the growing online video industry.”
GOVA’s long-term vision is to support companies with significant investments in producing and monetizing original digital content, including owning and operating a YouTube content network. During its first year, GOVA’s mission will include increasing the awareness of the digital originals category amongst brands, advertising agencies and consumers, optimizing content marketplaces such as the IAB NewFronts and the MipTV Digital Fronts, exploring common industry nomenclature and measurement standards, and increasing dialogue with all partners in the digital originals ecosystem, including YouTube, Amazon and Microsoft.
The founding companies are pleased to announce that Paul Kontonis has been named Executive Director of GOVA. Mr. Kontonis will lead the organization during its inaugural year. Kontonis is the SVP, Strategy and Sales at Collective Digital Studios and a seasoned digital media executive who has provided leadership and innovation to the digital video industry with previous executive roles with Digitas, Edelman, OpenSlate and as Chairman of the International Academy of Web Television.
Founded in 2014, the Global Online Video Association (GOVA) is an industry-funded nonprofit corporation that advocates and supports the advertising, licensing, production, distribution and overall business interests of its member companies to accelerate growth in the online video industry.