Tubefilter: YouTube CEO Susan Wojcicki Discusses Her Plans For The Site

Highlight of the article: Additionally, Wojcicki is looking to develop and grow the business end of YouTube, oftentimes starting with its global creators. Once she learned how “YouTube personalities were well known to their audiences but not to other people,” she decided to focus efforts on helping creators develop and promote content, turning the online video site into something akin to television (a platform that actively develops and promotes the content it displays). Along with initiatives like its recent ad campaigns marketing specific specific YouTube series and stars, these efforts should help YouTube and its creators get in front of more eyes and receive more advertising, marketing, and sponsorship opportunities.