Wikipedia may describe WPP as an ”advertising and public relations company” – but CEO Sir Martin Sorrell has a much broader definition that that. Compelled by a muted ad outlook, the world’s largest ad company will go on investing in content makers and taking the opportunity to produce its own, he tells Beet.TV in this video interview.
“We’re keeping our investment in Fullscreen as Peter and AT&T invest more heavily in Fullscreen, a competitor to Machinima and Maker,” Sorrell tells Beet.TV. “We own just under 10% of Vice, which now has a valuation of $2.5bn. Very early days for Vice.”