Before last month, digital content network KIN hadn’t raised money since 2008 — around the time the U.S. economy imploded. After that, co-founders of the Santa Monica-based startup decided to focus on developing their business within the existing financial boundaries.
“We decided as a company that we wanted to make sure we came out the other side of the recession. We were very thoughtful about how we built our business: we stayed pretty lean and mean through those years of 2008 to 2012,” says Michael Wayne, co-founder and CEO of KIN, (formerly known as DECA), the parent company of multi-channel YouTube network KIN Community. “We really made sure that we could control our own destiny where we didn’t need to raise money.”