VideoInk: YouTube Sizzles, Serves Steak, and Introduces Google Preferred to the UK

Highlight from article: "The video giant also premiered its Google Preferred program to the UK audience. It remains to be seen how effective Google Preferred has been in the US market — where premium content from top creators and channels including Tastemade, DanceOn, Michelle Phan, and Bethany Moda — are part of the higher price point, television-like offering."