Mashable: Why Every Brand is Hilarious Lately

From A List Daily: "General ad campaigns are usually put together to inform audiences, rather than entertain them. However, some brands prefer to take a more humorous route as of late, in order to keep its intended audience from getting bored.

As a result, the campaigns launched by these brands are starting to see a rise in viewership, with millions of plays across video channels, as well as links through Facebook and Twitter to bring in even more viewers – and maybe even spark a few conversations in the process, according to Mashable.

A number of comedy teams are working with brands, including the Upright Citizens Brigade, Funny or Die and Jash, among others, in unlikely team-ups."