A List Daily: Millennials Watch TV (Everywhere But TV)

From A List Daily: So what does this mean? TV viewing continues to be on a steady level when it comes to attracting key audiences, even though some pay channels don't quite have the outreach that certain companies were hoping for. That said, viewing programming on mobile devices and computers is also on the rise, and while that may not be a heavy concern now, a few years may prove all the difference, especially with more exclusives heading to the likes of Netflix and Hulu.

Additional Findings from the Comscore The Total US Video Report:

  • Millennials (i.e. 18-34 year-olds) spend one-third of their original TV series consumption time watching on digital platforms, with computers driving the majority of that activity. Generally speaking, the older the viewer the greater percentage of time spent watching on “traditional” TV sets.

  • About 1 out of 6 Millennials said they did not watch any original TV series
    from traditional TV sets within the past 30 days, a significant trend highlighting the potential for linear TV viewing to erode over time. Since this age group is considerably less likely to watch TV via a TV set, it is not surprising to see that their incidence of viewing this content on computers (44 percent), tablets (49 percent) and smartphones (31 percent) is considerable and substantially higher than older age segments.

  • Millennials are also significantly more likely to watch TV from an internet- connected TV device (e.g. Roku, Apple TV, Google Chromecast) as well as via a gaming console (e.g. Xbox, PlayStation, etc.) or Blu-Ray Player, suggesting that when they do watch original series content on a traditional TV set they often do so through a digital connection and content streaming. 

Source: http://www.alistdaily.com/news/millennials...