Discovery Digital Networks

Discovery Digital Networks produces and distributes digital programming via our original video networks (Revision3, TestTube, Animalist, SourceFed, The DeFranco Network, and FHP), with episodic shows delivered weekly and daily and enjoyed by loyal, passionate fans. Discovery Digital Networks is an independent division of the world's leading non-fiction video company, Discovery Communications.

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network.

Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks.

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Fullscreen is powering the creation and sharing of video with the connected generation through technology and premium services. 500 million subscribers generate more than 5 billion video views across Fullscreen’s global network each month.

Headquartered in Los Angeles, the company was founded in January 2011 by CEO George Strompolos, a co-creator of the original YouTube Partner Program. Fullscreen’s network includes top creative talent, including: The Fine Brothers, filmmaker Devin SuperTramp, super-group O2L and recording artist Sam Tsui. 

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Whistle Sports

The Whistle is the first sports entertainment network built across multiple platforms to engage and activate the new generation of fans and athletes. Its owners and investors include sports heroes such as Derek Jeter, Peyton Manning, and Tim Wakefield, media pioneers including the former heads of Nickelodeon and MTV, and league equity and content partners like the NFL, PGA Tour, NASCAR, Major League Lacrosse, US Ski and Snowboard Association, US Soccer, the Harlem Globetrotters and Alli Sports, who each deliver Whistle fans inside access to professional sports.

The Whistle Network (TWN) is the company’s YouTube-based Multi-Channel Network (MCN), which launched with over two million subscribers and provides sports content creators tools, services and expertise to grow while connecting with The Whistle’s audience on multiple platforms. A team of judges that included the Angel Capital Association, Dell Founders Club, NAB Show, National Venture Capital Association, Startup America Partnership, The Paley Center and Springboard Enterprises named The Whistle one of the most “revolutionary” market-ready start-ups in the country.

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Kin Community

Kin Community brings together the world’s best lifestyle creators across all social platforms.

Our creators deliver high-quality, female-focused video content across lifestyle verticals including food, fashion, beauty, DIY, home and entertainment.

Kin Community incubates new online video talent and produces custom content programs with major brand advertisers. Kin Studios inspires audiences through original lifestyle formats and Emmy award-winning scripted series.

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BroadbandTV is an innovative media and technology company that drives success for online video creators. BroadbandTV operates one of the largest entertainment networks on YouTube with 32,000+ partners amassing four billion monthly impressions. Its creators span a number of media brands including HooplaKidz, the number one digital first Kids & Family network on YouTube; TGN, the most engaged gaming network on YouTube; Opposition, the largest hip-hop network; and WIMSIC, the fastest-growing Electronic Music network. BroadbandTV has developed advanced technologies for managing fan-uploaded content and enhancing viewership for premium videos, offering brands deeper insight and analysis for their content marketing strategies.

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Collective Digital Studio

Collective Digital Studio (CDS) is a multi-platform digital entertainment company which produces and distributes original entertainment programming. CDS is distinguished for its ability to produce, distribute and market intellectual property across digital and traditional platforms, having pioneered the distribution of premium digital content to television.

CDS is best known for producing the hit web series Video Game High School as well as TV shows for The Annoying Orange, Epic Meal Time and FЯED. CDS boasts an unparalleled track record for delivering highly successful branded content initiatives for Fortune 200 brands, including Verizon, Dodge, Estee Lauder, Unilever, Procter & Gamble, Toyota, Sony PlayStation, and many more.

Based in Los Angeles, CDS has expanded its operations to include offices in New York, Detroit and San Francisco.

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mitú is the next-generation media company focused on Latino social influence. Its network comprises the largest group of Latino digital influencers and innovators across all platforms in the social ecoystem.  mitú provides an unparalleled solution for content creators, brands and media companies looking to activate today’s connected global Latino audiences through authentic social programming in English and Spanish.

mitú is headquartered in Santa Monica, CA, and has operations in NY, Miami, Chicago, Mexico & Bogota.

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Maker Studios

Entertainment is changing. Millennials are living a mobile, social, on-demand life. Maker is the global leader in short-form video reaching this diverse, tech-savvy group. As the largest content network on YouTube, Maker attracts more than 11 billion views every month with over 650 million subscribers.

Maker Studios is the global leader in online short-form video and the largest content network on YouTube. Maker specializes in reaching millennial audiences across multiple programming genres. Maker’s network includes 55,000 independent creators from more than 100 countries with a growing scale driven by its robust technology platform, direct-to-consumer distribution and data analytics. Maker is home to many of the world’s leading online talent and award-winning original programs such as “Epic Rap Battles of History.” Maker Studios is a wholly owned subsidiary of The Walt Disney Company and is headquartered in Los Angeles, with operations in New York, London and Singapore. For more information visit


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What is an MCN?

From Digiday

The land grabs started roughly four years ago, when YouTubers began pulling in real money. Almost overnight, organizations sprung up around the booming Web video economy, with major tech and entertainment executives peeling off to start or join a digital video network. Their pitch to creators: Turn your video-making hobby into a lucrative career.

Today, they’re called multichannel networks, or MCNs. Similar to how United Artists led Hollywood talent to wrest control of their livelihood from a rigid studio system, MCNs help deft, young creators navigate and profit in a complicated digital landscape. Here’s what that entails:

WTF is an MCN?
MCNs collect and represent talent — folks with popular YouTube channels — and package them for advertisers in exchange for a slice of their income. Offerings differ across each MCN, but they tend to help creators build and share audiences, provide access to production resources and seek sponsors for branded content opportunities.


Who can join an MCN?
Anyone with a sizable YouTube following, basically. Some MCNs are focused on specific content areas. Machinima is centered on gaming culture, DanceOn around the dance community. Other MCNs have a more general array of content. There’s a lot of variation in size and exclusivity, too: A network like Fullscreen serves up 4 billion video views each month across its 50,000 video makers, while Collective Digital Studio draws 1.5 billion monthly views with just 700 creators, which implies the average Collective DS creator has a significantly larger following.

That’s a big gap. What does that entail for folks who sign up?
It means smaller MCNs like Collective DS can pay more individual attention to their creators. Larger MCNs rely more on their creator platforms, where members can access a suite of audience generation and monetization tools. Fullscreen is hands-on with its top members, like comedy duo The Fine Brothers, which have over 10 million YouTube subscribers. At that level, artist management and sponsorship sales become a much more substantial part of the relationship.

What do brands get from working with MCNs?
While YouTube doesn’t own or endorse MCNs, they tend to be trustworthy sources of high-quality YouTube content. Working with an MCN takes a lot of the legwork out of finding relevant channels on which to advertise. MCNs also facilitate branded-content opportunities with top YouTubers.

So MCNs are completely dependent on YouTube?
YouTube is a huge piece of the MCNs’ audience generation and monetization strategy and will be for the foreseeable future. But the top MCNs are becoming broader media entities less dependent on a single platform. Defy Media, for example, represents YouTube comedy group Smosh, which inexplicably has close to 19 million subscribers on the platform. But the majority of the Smosh-related revenue Defy rakes in comes from videos viewed and merchandise sold on, which the MCN operates. The recent Smosh movie deal with Defy investor Lionsgate surely didn’t hurt either.

Wait, Lionsgate? What do big entertainment companies have to do with goofy YouTube videos?
Just as MCNs seek out popular YouTubers, media giants have begun to invest in or even acquire top MCNs. Otter Media, a joint venture between AT&T and The Chernin Group, just acquired Fullscreen. Disney paid $500 million for Maker Studios in April and could shell out as much as $450 million more if the company performs well. Dreamworks spent $33 million for AwesomenessTV last year, with performance incentives that could push the total to $117 million by 2015.

What’s the catch?
Well, in the best case scenario, everyone wins: YouTubers build their brand and make more money, advertisers benefit from the consistent exposure, and MCNs (and their owners or investors) take home a fair but sizable cut. But it doesn’t always turn out that way. MCNs like Maker Studios and Machinima have been criticized for their onerous contracts.

Such as?
Machinima came under fire in 2012 after contributor Ben Vacas discovered he had signed away the rights to anything he posted on YouTube, for life, “in perpetuity, throughout the universe, in all forms of media now known or hereafter devised.”

What’s the solution to these contract disputes?
Who knows. But one thing is certain: always read the fine print.