YouTube Brandcast featuring BBTV and TGN

A Featured Partner at YouTube’s Brandcast Event 

Housing the most engaged gaming community in the online video world, TGN brings groundbreaking perspective on content creation in the vertical at Google / YouTube's Brandcast event. Leveraging the smart entertainment approach and best-in-class technologies developed by its parent BBTV, TGN will illustrate how a passionate audience and the evolution of gaming on YouTube has led to a perfect storm for earned media on the platform.

Date: Wednesday, April 29, 2015
Time: 7:30PM 
Place: Youtube’s Brandcast show at the Theater at Madison Square Garden

Source: http://tgn.tv

DISCOVERY DIGITAL NEWFRONT

 

DISCOVER THE AWE

DISCOVERY DIGITAL NEWFRONT MAY 5TH

Nobody tells a story like Discovery, and only Discovery Digital Media offers the best in non-fiction from TV alongside the best in non-fiction born on the web. Our commitment to premium and original digital video has never been stronger. Join us May 5th to "Discover The Awe" up close and live! View our new, original content, meet and engage with our talent, get to know our producers, and hear from the creators who bring authentic and inspiring stories to life. From our suite of web-native networks to our market-leading innovation, you will see how Discovery Digital Media is connecting your brands to our shared audiences in deeper and more meaningful ways than ever before. Stay curious. Be connected. Join us and Discover the Awe.  

Discovery NewFront, Representing Discovery Digital Media and Oprah.com

Date: May 5, 2015

Time: 8:30am

Place: Urbo, 11 Times Square , New York City

Request a ticket here. 

FullScreen 2015

Fullscreen’s debut NewFronts presentation offers an unprecedented look inside one of the world's most powerful creator networks.

Meet the stars driving the global media company’s more than 5 billion monthly views, content influencers producing entertainment experiences for millennial and post-millennial audiences across every platform, and the executives at the helm of a business igniting excitement around online video culture in a socially connected world. 

Date: May 4, 2014
Time: 12pm
Place: Highline Stage, New York City


FULLSCREEN ACQUIRES McBEARD  - Social Media Studio Further Strengthens Fullscreen’s Leadership in Custom Content Production and Distribution 

 Global media company Fullscreen today announced the acquisition of McBeard during its debut NewFront presentation. By acquiring the social media studio, Fullscreen further strengthens its ability to develop, produce and distribute social content at scale on behalf of its creator network, content production units and major brand partners.

With a growing team of more than 100 full-time copywriters, designers and strategists, the Los Angeles-based McBeard creates custom social media content on Facebook, Twitter, Instagram, Tumblr, Pinterest and Snapchat for a high-profile client roster that includes Coca-Cola, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel and Netflix. Additionally, McBeard collaborates with Fullscreen on AT&T programs “@SummerBreak” and “SnapperHero,” the first scripted series produced for Snapchat.

“The way people consume content today is dramatically different, so it’s important to create differently in order to reach them,” said George Strompolos, Founder and CEO of Fullscreen. “The McBeard team has mastered the art and science of creating social content that people love to engage with and share. This acquisition gives Fullscreen and our partners the ability to reach people across every social platform through compelling native content and storytelling at scale. We’re thrilled to welcome Alan, Alec and the McBeard team to Fullscreen.”

“Fullscreen and McBeard have a shared vision–that successful branded social content must first serve fans,” said Alan Beard, Co-founder and CEO of McBeard. “We’ve grown fast by assembling a team of social media enthusiasts who create branded content at scale, and Fullscreen’s resources will allow us to grow even faster.” Co-founder and CCO Alec McNayr added, “This allows us to instantly serve our clients better, bolster our video production and media buying offerings, and integrate with Fullscreen’s world-class influencer network.”

In the true spirit of the deal, Strompolos, Beard and McNayr executed the agreement this morning via Snapchat (view link).   

The McBeard acquisition will strengthen Fullscreen’s ability to develop full-service content programs for creators and brands, including cross-platform storytelling, social asset creation and social media distribution.

McBeard will operate as a fully-integrated subsidiary of Fullscreen. The company will continue to focus on producing premium and shareable content for brands and creators. 

Fullscreen is a leader in producing custom content and integrated marketing programs for major brands including General Electric, Mattel, Universal Pictures, Mondelez, Ford and more. In the past year, Fullscreen has enhanced its content programming and production capabilities by establishing a strategic content studio led by SVPs Billy Parks and Bryan Thoensen, expanding into feature-length content with Fullscreen Films and by acquiring Rooster Teeth, a pioneering creative production studio based in Austin, TX. Visit Fullscreen.com for more information.

About Fullscreen

Fullscreen is a global media company that develops online creators and produces multi-platform entertainment experiences. 600 million subscribers generate more than 5 billion video views across Fullscreen’s global network each month. Fullscreen features nearly 70,000 creators in its network, including Grace Helbig, The Fine Brothers, filmmaker Devin Super Tramp, Andrea Russett, Lohanthony and Jack and Jack. Fullscreen.com

About McBeard

McBeard is a social media studio that creates the daily content that great brands share. They lead creative online campaigns for clients like Coca-Cola, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel, Netflix, AT&T and more. Founded by principals Alec McNayr and Alan Beard, McBeard is based in Los Angeles, California. Visit mcbeard.com for more.

Whistle Sports NewFronts 2015

With over 65 million fans, followers and subscribers across multiple digital and social channels and growing by several million a week since its 2014 launch, Whistle Sports focuses on engaging and activating young millennial sports fans through a mix of pro athletes, pro leagues and a creative community of some of the world’s best digital sports creators.

Get your ticket to the first Whistle Sports NewFront to gain insight into the consumption patterns of 14 to 34-year-old sports fans, meet these athletes and creators first-hand to experience what makes them so compelling to millennials and get a sneak peek into the upcoming series, content collaborations and events that will be connecting brands, fans and creators. 

For more information visit: http://newfront.whistlesports.com

Request a ticket here.

Maker NewFronts 2015

There have never been more opportunities for creators to have their stories told, shared, liked, and reinvented. But with a generation who expects content anytime and anywhere, how do you break through? What is the promise of a fragmented future? People.

The roles are already blurring... Publisher. Distributor. Advertiser. Marketer. Celebrity. Now more then ever, more important than what you are, is who you are.

The new creator economy is a collaborative and social ecosystem comprised of people with unique perspectives and engaged audiences. At Maker, we work with over 55,000 creators, providing them with tools to develop and grow their audience and find endemic integrations with brand partners to drive awareness and excitement across multiple platforms.  

Over the next few years, connections will continue to become more personal and brands will rely on evangelists, including our Maker creators, to tell their stories. 

The 2015 Maker Digital Content NewFront will showcase the brand's leadership in short-form online video and outline how to authentically integrate with more than 55,000 creators across platforms, sparking conversations and engagement. Understand the unique tools, technology, and creative models that drive results; original content initiatives; and how Maker provides exclusive access to the many divisions of The Walt Disney Company.

Date: April 28th, 2015
Time: 9:00AM
Place: Skylight Clarkson Square, 550 Washington Street, New York City


ORIGINAL PROGRAMMING SLATE

Maker’s upcoming slate of original content includes:

CAMP – A coming-of-age story, adapted from James Franco’s “Palo Alto: Stories,” set in a fictional summer camp in the idyllic woodlands outside of the Bay Area. Campers explore their own sexualities, confront their teenage fears, and grow up together – navigating drama, making each other laugh, and forging the greatest memories of their young lives. From short story to short-form, the series is the first in a line of original content from the Rabbit Bandini_LAB, part of Maker_LABS.

Fashpad – From the creators of CrashPad comes a new rapid-fire roundtable where fashion sensation P’Trique hosts guests in the Quad to highlight what matters most in the world…fashion!

Fast or Fancy – What happens when Daym Drops and Amy Pham team up to face off with their taste buds? Find out on this new series where high and low food culture battle for bragging rights. White Castle slider or Minetta Tavern Black Label burger? Red O braised short rib taco or the El Chato Taco Truck's al pastor taco? Fast or Fancy?

The Look of Knowing: Part 2 – Inspired by the hit mini-series The Look of Knowing, CutiePieMarzia continues her adventures in the next chapter of this dark and quirky story—this time featuring Maya’s two pugs. Its “Coraline” meets “The Cowardly Dog” meets the unique vision and storytelling of CutiePieMarzia.

Maker Tales – Classic fairy tales such as King Midas, Pinocchio, Hansel and Gretel, Red Riding Hood and Robin Hood are reimagined as music videos by some of Maker's biggest stars including Tessa Violet, Iman Crosson, Dodger, Timothy DeLaGhetto, and more.

Nursery Rhyme Mashups – Join Maruki, Tooki, and Chuki on their animated adventures, where they combine classic nursery rhymes with modern musical genres for a perfect sing-along series.

Party Girl – A scripted comedy created by Lisa Schwartz that tells the story of an overachieving superstar, played by Lisa herself, who is forced to take a humiliating low-wage job and learns that it ain’t easy to make an honest living.

Polaris Animated Universe – The most popular online gamers and animators collide in an original anthology series bringing mash-ups, parodies, and fan-favorite moments to life from popular “Let's Play” series and podcasts. Fresh and spontaneous, each format is an homage to the storied franchises and larger-than-life personalities that unite the gaming community around the world.

 The Taryn Show – Who’s better at matchmaking, your friends or Tinder? What does a Facebook poke actually feel like? What if we could only communicate in 140 characters or less? Welcome to the world’s first late-night interactive digital experiment in web culture that features sketch comedy, interviews, and whatever else the interweb asks for—hosted by resident web geek Taryn Southern 

This is Why You’re Single – A scripted series about two shallow, narcissistic, and oftentimes reprehensible BFFs who find themselves in relatable but elevated situations as they search for love (or a sugar-daddy, whatever’s easiest) in this absurd and excruciating look at dating in the modern world.

Toddler Tonight – From the creators of “Convos with my 2-year-old” comes a new comedy that takes an irreverent look at kids through the lens of celebrity. “Entertainment Tonight,” “TMZ,” and “Fashion Police” get the toddler treatment by putting a paparazzi lens on kids eating what they shouldn't, taking dance classes and sitting on the beach, a.k.a. doing what kids would normally do, but having adults provide comedic, color commentary along the way. 

Toy Detective – A live-action mystery adventure that follows unboxing superstar EvanTube as he solves mysteries for toys (as Ace Ventura did for pets) with the help of sister Jillian and other YouTube friends. The EvanTubeHD Detective Agency quickly gets in over its head, falling victim to hilarious hijinks and ridiculous twists on their quest to solve crimes.

Traveling Band – A fresh new format from Portal A—a medley of music, comedy, and travel—the musical group The Gregory Brothers star in a semi-scripted mockumentary following their travels around the world, collaborating with unusual guests and being caught in unexpected situations. What happens when they realize 30 minutes before curtain in Vietnam that they have to make food and feed everyone in the audience? It's the tour of a lifetime and we're along for the ride.

American Woman – In collaboration with ABC’s Lincoln Square Productions comes an irreverent docu-series about the women who made America great. Maker talent will ride through revolutionary history in search of the tough mothers who helped create our young nation, starting with the original 13 colonies, a map and a dream to uncover the women behind the men.

I Am Maker – Emmy® Award-winning producers World of Wonder team with Maker and ABC Family to share an unprecedented look at what it takes to become a YouTube star today. Inspired by the roots of Maker, the series is an aspirational docu-series that follows a group of content creators who live together and are mentored by the biggest online talent.

*All series titles are working titles.

COLLABORATIONS WITH DISNEY DIVISIONS 

Maker has been working with divisions across The Walt Disney Company including Marvel, ESPN, and ABC’s Lincoln Square Productions to develop new and unique content. Maker and Marvel will focus on original digital content and programming based on Marvel lore and current releases, celebrating the global Marvel fan universe; starting this summer Maker and the X Games will pair the best action sport athletes with the most innovative content creators worldwide, delivering cutting edge content throughout the year; and Maker and ABC’s Emmy® Award-winning Lincoln Square Productions will collaborate on nonfiction storytelling around politics and culture—kicking off with the original series American Woman, and continuing with a slate of other programming  leading up to the 2016 election.

AGENCY AND NETWORK INITIATIVES 

Maker will work with leading agency DigitasLBi to create a Digitas_LAB, an industry-first opportunity focused on co-creation of content, production, cross-platform distribution, and media. The Maker_LAB model merges data-driven insights with creative content and distribution.

MiTú, an online video network and leader in Hispanic influence, will collaborate with Maker on a content arrangement with Starcom MediaVest Group’s LiquidThread. The initiative will fund the development of original series, social media programs and influencer formats, leveraging Maker and MiTú’s technology and creativity across platforms.

AD PRODUCT SOLUTIONS

Maker has teamed with Outrigger Media and their OpenSlate platform to launch Maker Select, a new proprietary ad solution for media buying. Maker Select combines industry-leading tools on targetable metrics like content quality, brand safety and subject matter expertise with OCR (Online Campaign Ratings) guarantees for demographic targeting and transparency for ad placements. Maker Select will not only be available within the Maker network but throughout YouTube. DigitasLBi and Starcom MediaVest Group, among other media brands, will offer clients access to Maker Select providing them proprietary data, targeted audiences, guaranteed viewership, favorable pricing, and ultimately a lens on the most valued programming on YouTube.

Maker also showcased the Maker Offers ad product dedicated to scaling branded entertainment and social influencer campaigns. Announced at last year’s NewFront, Offers allows brands to activate campaigns across YouTube, Facebook, Twitter, Vine, Instagram, and more, all while providing campaign performance metrics across platforms. In its first year, Offers has run hundreds of campaigns through its platform.

TALENT SIGNINGS

New talent who have recently joined Maker include Rachel Zoe, world-renowned designer, author, entrepreneur and the ultimate arbiter of style; Taryn Southern, actress and comedian; Lisa Schwartz, multi-faceted online comedian—from parodies to heartfelt vlogs; Meghan Camarena also known as Strawburry17, one of the stars of the hit web series “Video Game High School,” on TV in “The Amazing Race” and “Fake-Off”, and multi-faceted digital talent and creator—from gaming to food to DIY; Ssundee, one of the biggest kid-friendly Minecraft gamers online; Paul Heyman, professional wrestling commentator and legend; Jerry Purpdrank, comedian and global Vine superstar; Christian DelGrosso, global Vine phenomenon; and SierraMarieMakeup, top fashion and beauty guru, to name a few.