The Digital Content NewFronts (#NewFronts) is an annual series of events founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.
Check out the #newfronts 2015 features:
4/28/ 2015 - The 2015 Maker Digital Content NewFront will showcase the brand's leadership in short-form online video and outline how to authentically integrate with more than 55,000 creators across platforms, sparking conversations and engagement. Understand the unique tools, technology, and creative models that drive results; original content initiatives; and how Maker provides exclusive access to the many divisions of The Walt Disney Company.
4/29/2015 - Thanks to its devoted fanbase, YouTube is growing at its fastest rate in years. At YouTube Brandcast, Google’s 2015 Digital Content Newfront show, guests will learn why people dedicate hundreds of millions of hours to watching and sharing YouTube videos. YouTube’s most popular creators will share success stories, and top brands will show how they are innovating on YouTube to own the moments that matter. See on stage why YouTube is shaping what matters in content and culture today.
A Featured Partner at YouTube’s Brandcast Event
Housing the most engaged gaming community in the online video world, TGN brings groundbreaking perspective on content creation in the vertical at Google / YouTube's Brandcast event. Leveraging the smart entertainment approach and best-in-class technologies developed by its parent BBTV, TGN will illustrate how a passionate audience and the evolution of gaming on YouTube has led to a perfect storm for earned media on the platform.
Date: Wednesday, April 29, 2015
Place: Youtube’s Brandcast show at the Theater at Madison Square Garden
The content is everything for Collective Digital Studio (CDS) at NewFronts 2015. CDS will showcase its original premium programming slate and tentpole opportunities while providing attendees with unprecedented access to the biggest digital celebrities on YouTube, Vine, SnapChat and more.
With over 10 million YouTube subscribers, Rhett & Link are immensely popular entertainers and will host the event. The lineup includes:
Snapchat sensation Shaun McBride, creator of Shonduras,
Sam Gorski and Niko Pueringer of Corridor Digital,
More on the highly-anticipated upcoming series, Maximum Ride, based on James Patterson’s bestselling Young Adult fantasy franchise,
Music from Anthony Vincent, the voice behind Ten Second Songs and much more.
CDS manages one of the leading YouTube multichannel networks with over 900 channels delivering more than a billion views a month. CDS boasts an unparalleled track record for delivering highly successful branded content initiatives for Fortune 200 brands.
Date: May 5, 2015
Place: SVA Theater, New York City
COLLECTIVE DIGITAL STUDIO ANNOUNCES NEW AD SOLUTION AND SLATE OF LIFESTYLE PROGRAMMING AT 2015 NEWFRONTS PRESENTATION
New Programming from Rhett & Link, Epic Meal Time, Improv Everywhere, Roman Atwood and Shay Mitchell
New Partnership with Insomniac and Electric Daisy Carnival Connects Brands to Global Electronic Dance Music Community
At the fourth annual Digital Content NewFronts, Collective Digital Studio (CDS), a multi-platform digital entertainment company, today announced a new ad solution, CDS Connect; a slate of premium lifestyle series; and a partnership with Insomniac, creators of the Electric Daisy Carnival, the largest multi-day music festival in North America with over 140,000 attendees across three nights. CDS’ lineup of new original programs are primed for brand integration and star many of YouTube’s biggest creators including Rhett & Link, Epic Meal Time, Improv Everywhere, and pranksters Vitaly Zdorovetskiy, Roman Atwood, FouseyTube, Dennis Roady and others as well as Shay Mitchell, star of hit TV series Pretty Little Liars.
CDS is launching CDS Connect, which will extend the reach of advertisers’ online content campaigns. The new solution marries custom ad units starring top influencers with the re-targeting capabilities of AdWords. It provides deeper engagement by allowing brands to re-connect with consumers who have already viewed their content. CDS Connect will allow brands to re-target fans of specific YouTube influencers through Google’s TrueView Ad Product. CDS has found that influencer-created brand units married with TrueView have proven to be more effective and efficient resulting in higher view-through rates and lower cost per view. Advertisers can count their spend with CDS Connect towards their revenue targets with Google. The solution is being launched across CDS influencer channels in gaming, comedy, beauty and music, which will allow advertisers to build massive reach for their brands.
CDS’ new partnership with Insomniac Events will connect brands to Electronic Dance Music (EDM), the fastest growing music genre in the world, which is thriving online with a fan base of forward-thinking, music-minded millennials. CDS will work with Insomniac to create brand friendly content featuring top digital influencers that will live on Insomniac sites and across its festivals, including Electric Daisy Carnival, concerts and club nights, which attracted more than 1 million fans last year. In addition, CDS can connect advertisers to the largest network of EDM channels, all part of its MCN, including UKF, All Trap Music, The Sound You Need, Steve Aoki's Dim Mak Records and No Copyright Sounds to activate this passionate global community.
“At Collective Digital Studio, content is everything, and we have proven that premium content drives results and that our creators deliver eyeballs for brands,” said Reza Izad, CEO of Collective Digital Studio. “Our network has over 1.5 billion views per month, and 70% of our viewers are ages 18-34. With this slate, we’re offering brands the opportunity to engage with this highly coveted audience by being a part of hit series from YouTube’s top creators and the EDM community, and with CDS Connect, we’re making it even easier to re-target engaged consumers by creating custom content that will exponentially extend a campaign’s reach.”
CDS completed over 400 branded content campaigns in 2014, many among the most successful brand integrations of the year. Leveraging the power of strong creative with influencer-based distribution, CDS’ top 50 YouTube campaigns garnered more than 400 million views and the top 15 Vine campaigns drove 158 million loops.
This year’s new slate of programming includes:
· ReThink: Why do we wear a flat hat and awkward gown when we graduate? Why do we encourage children to assault a hollow, paper mâché animal at birthday parties? Why do we hunt for pastel-decorated eggs every Easter? Who makes these rules? Rhett & Link believe it’s time to ReThink the arbitrary stuff that has been taken for granted for too long. In every installment of this Good Mythical Morning segment, the two go head-to-head in reimagining a social convention, tired tradition, or played out product by offering a completely new, and always ridiculous approach.
· Epic Tool Time: Harley Morenstein and the dudes of Epic Meal Time are ready to bring more epic-ness to their 6.7 million subscribers. The guys are putting away the oven mitts and grabbing power drills to create extreme gadgets that men only dream about in their new series Epic Tool Time. If there’s a device to be developed that will make men’s lives easier, Epic Tool Time will invent it.
· Fake Company Incorporated: With more than 382 million views, Charlie Todd and the Improv Everywhere team will bring new scenes of chaos and joy to an office environment in this new digital series. A fake office will serve as a hidden camera playground where the team will surprise unsuspecting workers with the weirdest, most fun day on the job they’ve ever had.
· Prank Week: Get ready for the most outrageous pranks of the year when CDS presents Prank Week this November. Prank Week brings together YouTube’s biggest mischief makers Vitaly Zdorovetskiy, Roman Atwood, Dennis Roady FouseyTube, Whatever, Matt Espinosa, Rudy Mancuso, Logan Paul and Ownage Pranks, who combined have more than 42 million subscribers, for five full days of prank programming that will bring in more than 5 million viewers daily and 180 million total views.
· Shaycation: Pretty Little Liars star Shay Mitchell has built a social media empire across Facebook, Twitter and Instagram, and now she has one of the fastest growing lifestyle channels on YouTube. In Shaycation, Mitchell makes the perfect travel companion, guiding audiences on explorations to some of the world’s most exotic locations including Belize and the South of France.
· Science of Fashion: This new original series from the creator of Wendy’s Lookbook explores the intersection of science and fashion. From the anatomy of the dress to the history of the heels, Wendy and crew will take audiences on a fact-finding, fun-filled journey.
CDS is also working on previously announced Maximum Ride, based on best-selling author James Patterson’s massively popular Young Adult fantasy franchise that has sold more than 13 million copies. The digital series will be executive produced by top YouTube star Jenna Marbles, marking the first time she has been involved in a project that does not feature her on camera. Marbles currently ranks as the top female YouTube star based on her nearly 15 million subscribers and over 1.7 billion views.
About Collective Digital Studio
Collective Digital Studio (CDS) is a multi-platform digital entertainment company that develops, produces and distributes original entertainment programming. It manages one of the leading YouTube multichannel networks with over 1,000 channels delivering more than 1.5 billion views a month. Founded in 2011, CDS is distinguished for its ability to produce, distribute and market intellectual property across digital and traditional platforms, having pioneered the distribution of premium digital content to television. The company is best known for producing hit web series Video Game High School as well as TV shows for Epic Meal Time and FЯED. CDS boasts an unparalleled track record for delivering highly successful branded content initiatives for Fortune 200 brands, including Verizon, Dodge, Estee Lauder, Unilever, Procter & Gamble, Toyota, Sony PlayStation, and many more. Headquartered in Los Angeles, CDS also has offices in New York, Detroit, San Francisco and Toronto.
DISCOVER THE AWE
DISCOVERY DIGITAL NEWFRONT MAY 5TH
Nobody tells a story like Discovery, and only Discovery Digital Media offers the best in non-fiction from TV alongside the best in non-fiction born on the web. Our commitment to premium and original digital video has never been stronger. Join us May 5th to "Discover The Awe" up close and live! View our new, original content, meet and engage with our talent, get to know our producers, and hear from the creators who bring authentic and inspiring stories to life. From our suite of web-native networks to our market-leading innovation, you will see how Discovery Digital Media is connecting your brands to our shared audiences in deeper and more meaningful ways than ever before. Stay curious. Be connected. Join us and Discover the Awe.
Discovery NewFront, Representing Discovery Digital Media and Oprah.com
Date: May 5, 2015
Place: Urbo, 11 Times Square , New York City
Request a ticket here.
Fullscreen’s debut NewFronts presentation offers an unprecedented look inside one of the world's most powerful creator networks.
Meet the stars driving the global media company’s more than 5 billion monthly views, content influencers producing entertainment experiences for millennial and post-millennial audiences across every platform, and the executives at the helm of a business igniting excitement around online video culture in a socially connected world.
Date: May 4, 2014
Place: Highline Stage, New York City
FULLSCREEN ACQUIRES McBEARD - Social Media Studio Further Strengthens Fullscreen’s Leadership in Custom Content Production and Distribution
Global media company Fullscreen today announced the acquisition of McBeard during its debut NewFront presentation. By acquiring the social media studio, Fullscreen further strengthens its ability to develop, produce and distribute social content at scale on behalf of its creator network, content production units and major brand partners.
With a growing team of more than 100 full-time copywriters, designers and strategists, the Los Angeles-based McBeard creates custom social media content on Facebook, Twitter, Instagram, Tumblr, Pinterest and Snapchat for a high-profile client roster that includes Coca-Cola, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel and Netflix. Additionally, McBeard collaborates with Fullscreen on AT&T programs “@SummerBreak” and “SnapperHero,” the first scripted series produced for Snapchat.
“The way people consume content today is dramatically different, so it’s important to create differently in order to reach them,” said George Strompolos, Founder and CEO of Fullscreen. “The McBeard team has mastered the art and science of creating social content that people love to engage with and share. This acquisition gives Fullscreen and our partners the ability to reach people across every social platform through compelling native content and storytelling at scale. We’re thrilled to welcome Alan, Alec and the McBeard team to Fullscreen.”
“Fullscreen and McBeard have a shared vision–that successful branded social content must first serve fans,” said Alan Beard, Co-founder and CEO of McBeard. “We’ve grown fast by assembling a team of social media enthusiasts who create branded content at scale, and Fullscreen’s resources will allow us to grow even faster.” Co-founder and CCO Alec McNayr added, “This allows us to instantly serve our clients better, bolster our video production and media buying offerings, and integrate with Fullscreen’s world-class influencer network.”
In the true spirit of the deal, Strompolos, Beard and McNayr executed the agreement this morning via Snapchat (view link).
The McBeard acquisition will strengthen Fullscreen’s ability to develop full-service content programs for creators and brands, including cross-platform storytelling, social asset creation and social media distribution.
McBeard will operate as a fully-integrated subsidiary of Fullscreen. The company will continue to focus on producing premium and shareable content for brands and creators.
Fullscreen is a leader in producing custom content and integrated marketing programs for major brands including General Electric, Mattel, Universal Pictures, Mondelez, Ford and more. In the past year, Fullscreen has enhanced its content programming and production capabilities by establishing a strategic content studio led by SVPs Billy Parks and Bryan Thoensen, expanding into feature-length content with Fullscreen Films and by acquiring Rooster Teeth, a pioneering creative production studio based in Austin, TX. Visit Fullscreen.com for more information.
Fullscreen is a global media company that develops online creators and produces multi-platform entertainment experiences. 600 million subscribers generate more than 5 billion video views across Fullscreen’s global network each month. Fullscreen features nearly 70,000 creators in its network, including Grace Helbig, The Fine Brothers, ﬁlmmaker Devin Super Tramp, Andrea Russett, Lohanthony and Jack and Jack. Fullscreen.com
McBeard is a social media studio that creates the daily content that great brands share. They lead creative online campaigns for clients like Coca-Cola, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros., Mattel, Netflix, AT&T and more. Founded by principals Alec McNayr and Alan Beard, McBeard is based in Los Angeles, California. Visit mcbeard.com for more.
With over 65 million fans, followers and subscribers across multiple digital and social channels and growing by several million a week since its 2014 launch, Whistle Sports focuses on engaging and activating young millennial sports fans through a mix of pro athletes, pro leagues and a creative community of some of the world’s best digital sports creators.
Get your ticket to the first Whistle Sports NewFront to gain insight into the consumption patterns of 14 to 34-year-old sports fans, meet these athletes and creators first-hand to experience what makes them so compelling to millennials and get a sneak peek into the upcoming series, content collaborations and events that will be connecting brands, fans and creators.
For more information visit: http://newfront.whistlesports.com
There have never been more opportunities for creators to have their stories told, shared, liked, and reinvented. But with a generation who expects content anytime and anywhere, how do you break through? What is the promise of a fragmented future? People.
The roles are already blurring... Publisher. Distributor. Advertiser. Marketer. Celebrity. Now more then ever, more important than what you are, is who you are.
The new creator economy is a collaborative and social ecosystem comprised of people with unique perspectives and engaged audiences. At Maker, we work with over 55,000 creators, providing them with tools to develop and grow their audience and find endemic integrations with brand partners to drive awareness and excitement across multiple platforms.
Over the next few years, connections will continue to become more personal and brands will rely on evangelists, including our Maker creators, to tell their stories.
The 2015 Maker Digital Content NewFront will showcase the brand's leadership in short-form online video and outline how to authentically integrate with more than 55,000 creators across platforms, sparking conversations and engagement. Understand the unique tools, technology, and creative models that drive results; original content initiatives; and how Maker provides exclusive access to the many divisions of The Walt Disney Company.
Date: April 28th, 2015
Place: Skylight Clarkson Square, 550 Washington Street, New York City
ORIGINAL PROGRAMMING SLATE
Maker’s upcoming slate of original content includes:
CAMP – A coming-of-age story, adapted from James Franco’s “Palo Alto: Stories,” set in a fictional summer camp in the idyllic woodlands outside of the Bay Area. Campers explore their own sexualities, confront their teenage fears, and grow up together – navigating drama, making each other laugh, and forging the greatest memories of their young lives. From short story to short-form, the series is the first in a line of original content from the Rabbit Bandini_LAB, part of Maker_LABS.
Fashpad – From the creators of CrashPad comes a new rapid-fire roundtable where fashion sensation P’Trique hosts guests in the Quad to highlight what matters most in the world…fashion!
Fast or Fancy – What happens when Daym Drops and Amy Pham team up to face off with their taste buds? Find out on this new series where high and low food culture battle for bragging rights. White Castle slider or Minetta Tavern Black Label burger? Red O braised short rib taco or the El Chato Taco Truck's al pastor taco? Fast or Fancy?
The Look of Knowing: Part 2 – Inspired by the hit mini-series The Look of Knowing, CutiePieMarzia continues her adventures in the next chapter of this dark and quirky story—this time featuring Maya’s two pugs. Its “Coraline” meets “The Cowardly Dog” meets the unique vision and storytelling of CutiePieMarzia.
Maker Tales – Classic fairy tales such as King Midas, Pinocchio, Hansel and Gretel, Red Riding Hood and Robin Hood are reimagined as music videos by some of Maker's biggest stars including Tessa Violet, Iman Crosson, Dodger, Timothy DeLaGhetto, and more.
Nursery Rhyme Mashups – Join Maruki, Tooki, and Chuki on their animated adventures, where they combine classic nursery rhymes with modern musical genres for a perfect sing-along series.
Party Girl – A scripted comedy created by Lisa Schwartz that tells the story of an overachieving superstar, played by Lisa herself, who is forced to take a humiliating low-wage job and learns that it ain’t easy to make an honest living.
Polaris Animated Universe – The most popular online gamers and animators collide in an original anthology series bringing mash-ups, parodies, and fan-favorite moments to life from popular “Let's Play” series and podcasts. Fresh and spontaneous, each format is an homage to the storied franchises and larger-than-life personalities that unite the gaming community around the world.
The Taryn Show – Who’s better at matchmaking, your friends or Tinder? What does a Facebook poke actually feel like? What if we could only communicate in 140 characters or less? Welcome to the world’s first late-night interactive digital experiment in web culture that features sketch comedy, interviews, and whatever else the interweb asks for—hosted by resident web geek Taryn Southern
This is Why You’re Single – A scripted series about two shallow, narcissistic, and oftentimes reprehensible BFFs who find themselves in relatable but elevated situations as they search for love (or a sugar-daddy, whatever’s easiest) in this absurd and excruciating look at dating in the modern world.
Toddler Tonight – From the creators of “Convos with my 2-year-old” comes a new comedy that takes an irreverent look at kids through the lens of celebrity. “Entertainment Tonight,” “TMZ,” and “Fashion Police” get the toddler treatment by putting a paparazzi lens on kids eating what they shouldn't, taking dance classes and sitting on the beach, a.k.a. doing what kids would normally do, but having adults provide comedic, color commentary along the way.
Toy Detective – A live-action mystery adventure that follows unboxing superstar EvanTube as he solves mysteries for toys (as Ace Ventura did for pets) with the help of sister Jillian and other YouTube friends. The EvanTubeHD Detective Agency quickly gets in over its head, falling victim to hilarious hijinks and ridiculous twists on their quest to solve crimes.
Traveling Band – A fresh new format from Portal A—a medley of music, comedy, and travel—the musical group The Gregory Brothers star in a semi-scripted mockumentary following their travels around the world, collaborating with unusual guests and being caught in unexpected situations. What happens when they realize 30 minutes before curtain in Vietnam that they have to make food and feed everyone in the audience? It's the tour of a lifetime and we're along for the ride.
American Woman – In collaboration with ABC’s Lincoln Square Productions comes an irreverent docu-series about the women who made America great. Maker talent will ride through revolutionary history in search of the tough mothers who helped create our young nation, starting with the original 13 colonies, a map and a dream to uncover the women behind the men.
I Am Maker – Emmy® Award-winning producers World of Wonder team with Maker and ABC Family to share an unprecedented look at what it takes to become a YouTube star today. Inspired by the roots of Maker, the series is an aspirational docu-series that follows a group of content creators who live together and are mentored by the biggest online talent.
*All series titles are working titles.
COLLABORATIONS WITH DISNEY DIVISIONS
Maker has been working with divisions across The Walt Disney Company including Marvel, ESPN, and ABC’s Lincoln Square Productions to develop new and unique content. Maker and Marvel will focus on original digital content and programming based on Marvel lore and current releases, celebrating the global Marvel fan universe; starting this summer Maker and the X Games will pair the best action sport athletes with the most innovative content creators worldwide, delivering cutting edge content throughout the year; and Maker and ABC’s Emmy® Award-winning Lincoln Square Productions will collaborate on nonfiction storytelling around politics and culture—kicking off with the original series American Woman, and continuing with a slate of other programming leading up to the 2016 election.
AGENCY AND NETWORK INITIATIVES
Maker will work with leading agency DigitasLBi to create a Digitas_LAB, an industry-first opportunity focused on co-creation of content, production, cross-platform distribution, and media. The Maker_LAB model merges data-driven insights with creative content and distribution.
MiTú, an online video network and leader in Hispanic influence, will collaborate with Maker on a content arrangement with Starcom MediaVest Group’s LiquidThread. The initiative will fund the development of original series, social media programs and influencer formats, leveraging Maker and MiTú’s technology and creativity across platforms.
AD PRODUCT SOLUTIONS
Maker has teamed with Outrigger Media and their OpenSlate platform to launch Maker Select, a new proprietary ad solution for media buying. Maker Select combines industry-leading tools on targetable metrics like content quality, brand safety and subject matter expertise with OCR (Online Campaign Ratings) guarantees for demographic targeting and transparency for ad placements. Maker Select will not only be available within the Maker network but throughout YouTube. DigitasLBi and Starcom MediaVest Group, among other media brands, will offer clients access to Maker Select providing them proprietary data, targeted audiences, guaranteed viewership, favorable pricing, and ultimately a lens on the most valued programming on YouTube.
Maker also showcased the Maker Offers ad product dedicated to scaling branded entertainment and social influencer campaigns. Announced at last year’s NewFront, Offers allows brands to activate campaigns across YouTube, Facebook, Twitter, Vine, Instagram, and more, all while providing campaign performance metrics across platforms. In its first year, Offers has run hundreds of campaigns through its platform.
New talent who have recently joined Maker include Rachel Zoe, world-renowned designer, author, entrepreneur and the ultimate arbiter of style; Taryn Southern, actress and comedian; Lisa Schwartz, multi-faceted online comedian—from parodies to heartfelt vlogs; Meghan Camarena also known as Strawburry17, one of the stars of the hit web series “Video Game High School,” on TV in “The Amazing Race” and “Fake-Off”, and multi-faceted digital talent and creator—from gaming to food to DIY; Ssundee, one of the biggest kid-friendly Minecraft gamers online; Paul Heyman, professional wrestling commentator and legend; Jerry Purpdrank, comedian and global Vine superstar; Christian DelGrosso, global Vine phenomenon; and SierraMarieMakeup, top fashion and beauty guru, to name a few.