Video platform YouTube (Google) launched in Mexico its premium service, YouTube Red. The service allows to view all site content ad-free, as well as a small offer of dedicated content and exclusive features. The price will be USD 5.45 (it is charged in Mexican pesos), same as Spotify which acts as direct competition.

Even though YouTube is a video site and Spotify is audio only, the musical content is the main traffic driver for YouTube. The premium service allows to store content and access playlist while offline. Also, as a means to improve on its profile, YouTube Red includes a subscription to Google Play Music, Google’s music streaming service.

YouTube Red was originally launched on the US in November 2014, and relaunched in October 2015. Even though there are no official statistics about its performance in the market, it still appears to be in an initial developm

Source: Home Reports Market intelligence Webinars ...

Tubefilter: YouTube Opens New London Space — Featuring First-Ever Creator Merch Store

YouTube Space London has a new home. The newly relocated facility opened its doors today in the King’s Cross area of central London. YouTube’s Space in London was previously housed within Google’s Soho offices, though the reopening coincides with parent company Google’s move to a new headquarters in King’s Cross as well.

The new 20,000-square-foot Space was two years in the making and now represents the biggest YouTube Space in all of Europe. It will house three fully-equipped studios and sound stages, a range of 360 and VR cameras, and 4K screening facilities, YouTube says. In a global first, the Space will enable creators to live stream 4K content directly to YouTube.

And in yet another twist on its Spaces program, the YouTube Space London will feature the very first creator store that’s open to the public and stocked with merchandise for purchase. The intention here, YouTube explains, is to educate YouTubers about licensing their own products — and the store could also serve as an event space for fan meetups during future product launches.


Tubcon: Tubecon Scandinavia’s biggest YouTuber convention sets a new audience record with 19 000 visitors.

The biggest YouTuber event in the Nordics brought 19 000 fans, creators and industry members together in Helsinki, Finland on August 12th and 13th 2016 for a two-day-long Tubecon event.

The third annual Finnish Tubecon event showcased over 300 Finnish YouTubers and creators. Tubecon has been organised in Helsinki’s Hartwall Arena since 2014 and the size of the audience has doubled every year.

The Tubecon Industry Day speaker program featured high-profile digital video executives like Max Polisar (AwesomenessTV), Mickey Meyer (JASH), Pascal Van Laere (Google) and the White House’s first official videographer, Arun Chaudhary.

Tubecon offers a unique way for creators to build their dream event while remaining in creative control through its co-creative method. As part of the event format, Tubecon is giving back to the community. In Helsinki, Tubecon opened recently a new Creator Space that provides studio facilities for all creators.  

Tubecon is currently preparing to create a event network and expand into several new markets. In addition to more new arena-sized convention events, Tubecon will also introduce a nationwide touring format in Sweden in Autumn 2016 that will reach 8 venues and showcase 50 YouTubers at each venue.

Risto Kuulasmaa, the co-founder and CEO says:

“We value our community-drive method and work closely with the local creators to keep the program relevant for the creators and fans. Our goal is to confirm 10 new Tubecon events in Europe by the end of 2018 and build a Pan-European event platform connecting European creators with global brands and media partners”.


Videoink: Lilly Singh Headlining Free YouTube Fan Fest in Toronto for 15,000 Fans

Fans who attended VidCon in Anaheim in June could’ve saved their money and spent it on airfare to Canada to attend YouTube FanFest, which is expected to draw 15,000 fans to the Molson Amphitheatre in Toronto on Aug. 13.

The scope YouTube FanFest is smaller than that of VidCon, which has three days of panels for industryites, creators and fans alike, as well as performances, booths and meet and greets. But unlike VidCon, which can cost several hundred dollars to attend, YouTube FanFest is free.

Hosted by former MuchMusic personality and Hot for Food YouTube creator Lauren Toyota, the YouTube-sponsored event will be headlined by Toronto native (and current Los Angeles resident) Lilly Singh, who will perform her new single “Voices,” which has generated more than two-million views in less than a week


Tubefilter: Studio71 Signs Tiffany Alvord, Kina Grannis, Alx James, Miles Jai Productions, And More

Digital network Studio71 has added a handful of high-profile YouTube and Vine stars to its illustrious roster. The network, a subsidiary of German mass media company ProSiebenSat.1, has signed YouTube musicians Kina Grannis and Tiffany Alvord, as well Vine star Alx James — who counts 8.1 million followers and 2.6 billion loops.

While Alvord is a California-based singer/songwriter with almost 3 million YouTube subscribers, Grannis will next be seen in the YouTube Red romantic comedy web series Single By 30. James, known for his sassy short-form clips, joins fellow Studio71 Viners Shonduras,Logan Paul, and Matthew Espinosa.

Additionally, Studio71 announced that it has signed YouTube lifestyle vlogger Tina Yong, tech review channel TechSmartt, reaction video hub Reaction Time, and sketch parody channel Miles Jai Productions. TechSmartt, headlined by Keaton Keller, features wacky iPhone case reviews and more, while Reaction Time showcases Tal Fishman’s reactions to popular videos suggested by his viewers. Yong is a Sydney-based makeup artist and foodie, while Jai also posts improv sketches, vlogs, and beauty tutorials.


Tubefilter:Maker Studios To Launch Season Two Of Stampy Cat’s Educational ‘Minecraft’ Series

Joseph Garrett and Maker Studios are getting ready to release a new batch of animated, educational adventures. Garrett’s Stampy Catcharacter, a Minecraft avatar who has propelled his owner’s YouTube channel to more than 5.2 billion views, will be the star in the second season of Wonder Quest, which will arrive on August 20th.

Stampy Cat, also referred to as Mr. Stampy Cat, stampylonghead, stampylongnose, or just Stampy, has become one of the most popularMinecraft characters on the Internet thanks to Garrett’s fun-loving approach, his whimsical narration, and a squeaky-clean reputation that has made him a hit with both kids and parents alike. The first season of Wonder Quest, which consisted of 12 episodes, translated Stampy’s popularity into an academic setting by sending the anthropomorphic cat and his friends on a series of educational adventures.

Season two will once again use Minecraft worlds to teach its young viewers about subjects like history and geography. A trip to a world resembling Colonial Philadelphia, for example, will instruct viewers about the city’s importance during the USA’s Revolutionary period. 


YouTube Red Picks Up 'Lazer Team' Sequel

Six months after sci-fi film Lazer Team debuted on YouTube's new subscription streaming service, it's been given the greenlight for a sequel. YouTube content chief Susanne Daniels broke the news Friday morning at the Google-owned company's presentation during the Television Critics Association's summer press tour, during which guests were also given a tour of YouTube's Playa Vista, Calif., production space. 

YouTube isn't revealing many details about the new project, which will premiere on YouTube Red in 2017.

The film hails from Rooster Teeth, an Austin-based production company owned by digital studio Fullscreen. Rooster Teeth crowdfunded the project on Indiegogo, raising more than $2.4 million from supporters to produce the film. Rooster Teeth's Matt Hullum, Burnie Burns, Josh Flanagan and Chris Demarais penned the script. Hullum, Rooster Teeth's CEO, directed the project. 


FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads

Snapchat star DJ Khaled raves about Ciroc vodka. Fashion lifestyle blogger Cara Loren Van Brocklin posts a selfie with PCA Skin sunscreen. Internet personality iJustine posts Instagrams from an Intel event. Missing from their messages: any indication about whether they’ve been paid.

This uptick in celebrities peddling brand messages on their personal accounts, light on explicit disclosure, has not gone unnoticed by the U.S. government. The Federal Trade Commission is planning to get tougher: Users need to be clear when they're getting paid to promote something, and hashtags like #ad, #sp, #sponsored --common forms of identification-- are not always enough. The agency will be putting the onus on the advertisers to make sure they comply, according to Michael Ostheimer, a deputy in the FTC’s Ad Practices Division. It's a move that could make the posts seem less authentic, reducing their impact.