Reuters: Disney will create shows for Snapchat

The Walt Disney Company’s U.S. television arm will create shows for Snap Inc’s Snapchat, Disney announced on Wednesday, in Snapchat's latest deal with a major U.S. media company.

Financial terms were not disclosed.

Snap, which is preparing for next year's initial public offering, has signed a variety of advertising and content agreements this year with Viacom, Comcast’s NBCUniversal and Time Warner Inc’s Turner Broadcasting System Inc.

Media companies such as Disney partner with Snapchat in an effort to reach the type of younger viewers the social media company targets, which increasingly eschew traditional television. The two had previously worked together for a special Live Stories, a Snapchat feature that curates user-submitted photos and videos tied to a specific event, around ABC’s broadcast of the Academy Awards in February.


Nbc: NBCU Says New Nielsen Measurement Product Not Ready for Release

The long-running war of words between TV companies and Nielsen escalated this week when Comcast Corp.-owned NBCUniversal sent a letter to the ratings giant raising concerns about a new measurement product.

The service, called Total Content Ratings, promises to measure audiences in areas outside the traditional “linear” TV ratings system, like subscription video on demand services and on mobile devices.

The TV industry, which has seen traditional ratings fall as eyeballs shift to newer platforms, has long called for such a product, often criticizing Nielsen for failing to keep up with shifting media habits.

Imedia: How do brands and solutions providers really feel about agencies?

When you're in the middle of the most critical ecosystem in digital, it's important to understand how the other industry participants feel about working with you. That was the core idea behind the Internet Advertising Association Alliance survey of more than 900 agency, brand, and solutions provider professionals. We wanted to help our industry understand the health of working relationships. And iMedia Agency Summit attendees got the first look at some of the surprising and thought-provoking insights we captured.

The IMAA is a national association of local marketing trade associations, with a particular focus on digital -- groups like ThinkLA, DFWIMA, LVIMA, sfBIG, AZIMA and 314 Digital. Our purpose is to facilitate the health and vitality of digital marketing in cities large and small. In all, 15 local digital marketing organizations participated in fielding and analyzing this research.

In such a survey, there are far more results than could be delivered in one on-stage presentation. So we decided to deliver the three most important -- and timely -- key takeaways. Jim Nichols, vice president of marketing for Apsalar and co-author of this piece, and I were joined onstage by Carol Wolowic, senior manager of media for Panera Bread and president of 314 Digital, as well as Stephen Heitz, managing director of interactive for the LAVIDGE agency and president of AZIMA. Here's the gist of what we shared.

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Marketing Land: Facebook discloses new measurement errors, continues to hone its math

Math is hard, even for Facebook. And it’s getting harder to trust Facebook’s math, even as the social network fine-tunes its calculations.

For the third time since September, Facebook is disclosing new measurement errors. The two new errors affected the reaction counts Facebook reports on Pages’ Live videos, as well as the engagement figures Facebook reports for off-Facebook links; the latter link engagement metrics were recently used in investigations by BuzzFeed and The New York Times into fake news articles’ performance on Facebook.

In addition to acknowledging the two new errors — of which one has been corrected and one is still being inspected — Facebook has refined a measurement marketers may reference when buying ads through the social network.



Over the past couple of years, Facebook has placed huge emphasis on native video in its News Feed algorithm. Video content, particularly live-streamed video, is key to Facebook’s vision for the future of the social platform, and if you’re a brand or media company then you need to be uploading video, or streaming live via this platform if you want the engagement.

So, how can brands and publishers take advantage of Facebook video right now? Watch our free webinar and get the latest trends, insights, and best practices for your Facebook video strategy from two of the industry's top experts.

There were 3.1 Trillion Facebook video views between November 2015 and November 2016; that's a staggering increase of 94% year-on-year! With Facebook users spending an average of 50 minutes per day on the site, and over 100 million hours of daily video watch time being generated, the reach and influence of Facebook video content is only set to increase.

Source: Facebook Video: Trends, Insights & Best Practices [FREE Webinar] 
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TubeInsight: Real Vs Fake news

If you use Google Trends, you’ll see that web, image, news, and YouTube search interest in the term, fake news, all spiked right after the United States presidential election was held on November 8, 2016. So, some media companies, authentic journalists, video marketers, and political observers might think fake news is a relatively new phenomenon. But they would be wrong.

After the United States presidential election in 2004, Eric Ulken wrote an article for the Online Journalism Review entitled, “Non-traditional sources cloud Google News results.”  His analysis found that “articles returned in Google News searches are significantly more likely to have an ideological bias than those returned in searches on Yahoo News.” Back then, Ulken defined “traditional news source” as website affiliated with a wire service, newspaper, magazine, TV station, radio station, broadcast network or cable network. And he said that “non-traditional sources” found in Google News included “a number of relatively obscure, online-only news sources (some of which are best described as weblogs),” as well as a white supremacist journal, which Google News had dropped from its index after users complained that hate speech was turning up in searches.

So, welcome to the new world of fake news which looks suspiciously like the old world of ideologically biased news. About the only significant difference between the two is that their battleground seems to have shifted over the past 12 years from news search engines to social media sites, and social video platforms.

Source: Real vs Fake News: Which One Is Winning in the World of Online Video? 
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TubeInsight: Top Social Video Creators & Channels - November 2016 Rankings

Did you know there were nearly 464 Billion video views generated across the 4 major social video platforms in November 2016? Or that BuzzFeed, The LAD Bible, The Daily Mail, and Now This were some of the top online video creators across any of those social networking sites? Or that the top 100 video brands and creators together generated 61.9 Billion cross-platform views in November, an increase of 12% compared to the previous month? These videos had an average V30 (views per video in 30 days) of 4.9 Million.

Each month, we will highlight the most watched video creators across YouTube, Facebook, Vine, and Instagram, and confirm the viewing figures for the top channels and accounts via Tubular's ranking leaderboards. The data will shine a spotlight onto the brands and independent creators who are generating the most video views across some of the world's biggest social video networking sites. This month, take a look at not just who is on top of the charts, but what type of content they are making. Based on this list, there is a noticeable trend for what type of content works best on which platform right now.

Source: Top Social Video Creators & Channels - November 2016 Rankings 
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Yahoo News: Brand Video Communications Report Finds Agency/Brand Disconnect

NEW YORK, Nov. 17, 2016 /PRNewswire/ -- Earning media is becoming harder yet more important to successful communication plans. Those were among the key findings of the Brand Video Communications Report from D S Simon Media and Talkwalker, which focused on earning media, the agency/brand disconnect, using data to target outreach and the power of video.

"You need to be rethinking your approach to earning media with creative ideas, new tools and using your social channels to generate coverage," says Doug Simon of D S Simon Media.

Agency/Brand Disconnect

The study found a significant disconnect between agencies and brands. 81% of agency communicators are satisfied with their team's ability to earn media on television for clients. In comparison, nearly two-thirds of brand communicators are frustrated with both their agency and in-house teams when it came to earning coverage on television. The report found brands insistence on overly commercial messaging is a significant roadblock.