WSJ: Facebook to Pay Internet Stars for Live Video

Jon Paul Piques gained social-media fame posting bawdy six-second videos on Vine. In April, however, he used Facebook to live-stream a behind-the-scenes look at Playboy.

He had a big incentive: Facebook Inc. is paying Mr. Piques up to $119,000 to use its new Facebook Live streaming service at least five times a month through September.

Mr. Piques, who is 30 years old and lives in Los Angeles, is among nearly two dozen YouTube creators, Vine stars and internet personalities Facebook is paying to create live broadcasts, according to a document reviewed by The Wall Street Journal.


TubeFilter: Analyst: The Top 1% Of All YouTube Videos Account For 93% Of The Platform’s 39 Trillion Views

In the wake of Amazon’s unveiling of a YouTube-like competitor called Amazon Video Direct, analyst Carlos Kirjner of research firm Alliance Bernstein sought to determine the Google-owned platform’s sweeping scale.

“One day, [YouTube] will be as large — if not larger — than most — if not all — legacy media companies, and it is playing a central role in the secular shift of brand advertising budgets to the Internet,” Kirjner writes, per this Barron’s blog post. “Yet, we know ridiculously little about YouTube.”

His findings are staggering. To date, Kirjner found that there are roughly 2 billion total videos on YouTube, which have been watched a total of 39 trillion times — totaling 196 trillion minutes (or 400 million years) spent. “It would take a team of 286 people their whole [lives] to watch all videos on YouTube,” writes Kirjner, who is an SVP and senior Internet analyst at Bernstein.



Netflix continues its domination of the 2016 Primetime Emmy Awards with 54 nominations this year, up from 34 last year, while Amazon also upped the ante with 16 nominations this year, up from 12 in 2015.

Netflix in particular, was well represented in all the best-known categories: House of Cards and Bloodlines will go head to head in the lead actor in a drama category. HoC also made the list for lead actress best drama, best guest actor, among others, while Unbreakable Kimmy Schmitd nabbed noms for lead actress (where actress Ellie Kemper will go head-to-head with other Netflix nom Lily Tomlin for her role in Grace and Frankie) and supporting actor in a comedy, as well as best comedy.

Master of None’s Aziz Ansari (pictured) nabbed a nomination for lead actor in comedy, while A Very Murray Christmas landed on the best TV movie category  – despite not having aired on TV. In all, 17 different comedies, dramas and documentaries made the list.


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Tubefilter: New Form Digital’s ‘The Fourth Door’ Among Selections For Marseille Web Fest

On October 21st, a selection of exemplary international web series will hit Marseille. The French port city will play host to the Marseille Web Fest, which recently announced 24 of the 25 selections for its annual showcase.

The Marseille Web Fest, now in its sixth year, tends to feature a worldly field, and this year’s class is no exception. 12 countries will be represented, will filmmakers hailing from Nepal to Belgium to Argentina converging at Marseille’s Théâtre Joliette. The genres featured at the festival will be similarly diverse, with entries ranging from drama to comedy to horror to science fiction on display.

After a series of screenings, an eight-person jury will hand out eight separate awards to the festival’s top programs. The gathering in Marseille, however, will serve not just as a showcase for its selected series but also as a mixer where independent web creators can meet producers and other industry professionals. Admission to the event is free.


PewDiePie responds to Warner Bros. FTC complaint

Earlier this week, it was revealed Warner Bros. Interactive had settled charges filed by the FTC that suggested the publisher had “deceived consumers” during its Middle-earth: Shadow of Mordor marketing campaign. The complaint alleged WBIE had failed to “adequately disclose” payments of “hundreds to tens of thousands” of dollars to “online influencers".

Prominent YouTube personality Felix “PewDiePie” Kjellberg was the only so-called influencer referred to in the statement by name.A lot of YouTubers were involved in this sponsorship,” says Kjellberg above. “But since my name is the biggest YouTuber, my name is the only one that pops up. Basically what happened was that we weren’t required to disclose. I still did it. Some other YouTubers actually didn’t disclose.”


Techcrunch: Warner Brothers fined for paying YouTube celebs to promote game

The modern media dynamic has changed. The rigid and pre-selected programming of TV, radio and print is today challenged by an ‘anything at any time’ culture led by internet services. Put simply: the web has changed how we get our news, views, entertainment and more. It’s pretty important to note, therefore, that Warner Brothers was just found guilty of manipulating new media by paying prominent YouTube hosts to promote a video game.

The FTC this week disclosed that the broadcast giant gave “tens of thousands of dollars” to a number of YouTube celebrities, including the hugely popular PewDiePie (who has a colossal 46 million subscribers and reportedly makes $7 million a year), to promote ‘Middle Earth: Shadow of Mordor’ without making relevant disclosures.

Videoink: AT&T Invites TV Viewers to ‘Snack on Fullscreen’ on DirecTV and U-verse

AT&T will be bringing programming from the Fullscreen SVOD service to linear TV viewers via its Audience Network on DirecTV and U-verse beginning on July 9.

Titled “Snack on Fullscreen,” the one-hour Saturday programming block will feature full episodes of Fullscreen content and other scripted originals previously available exclusively on its SVOD service. It will air at 12 p.m. ET/9 a.m. PT on DirecTV channel 239 and U-verse channel 1114.

There will also be “Snack on Fullscreen” segments airing Mon., Wed. and Fri. afternoons, featuring 8 to 10-min. clips.


Medium: The fanatics of online video are growing the pie.

A few weeks ago, I wrote about the impending unraveling of the TV industry. I claimed that content aggregators (Netflix, Hulu) and social networks (Snapchat*, Facebook), who are opening up new distribution channels for online video, will steal audiences away from the old media TV networks. I also claimed that a precipitous decline in audience will be catastrophic for these old media networks, which depend on a business model that scales with audience size as a power law. With $73B in ad spend to address, this transfer of wealth may represent the biggest opportunity in digital media we’ve ever seen.