PactUS, an association of independent production companies formed in June 2015 to help its members improve their businesses, today announced new alliances with both the multi-platform video network-focused Global Online Video Association (GOVA) and the premier digital content transactional law firm, Ginsburg Daniels Kallis LLP.
The partnerships with GOVA, whose member companies include Jukin Media, Machinima, Maker Studios, New Form, MiTu and Whistle Sports, and Ginsburg Daniels Kallis LLP will serve as the cornerstone of a broad-based Digital Hub initiative being launched by PactUS to offer new revenue streams, platforms and vast knowledge resources to its member companies.
Ginsburg Daniels Kallis LLP, which brought the two associations together, will serve as a central Digital Hub resource for the development and business teams of the 45 PactUS member companies. It will provide them assistance with contacts, the latest information about general revenue opportunities, changing content needs and varying digital deal structures available to them.
The alliances will provide a framework for members of each association to create a mutual understanding of each other’s worlds and enhanced business opportunities for all members. They come as non-scripted programming revenues continue to decline from cable network buyers, which traditionally have provided the lion’s share of the program licensing deals to this key sector of the TV industry.
“This initiative brings opportunities to both producers and platforms,” PactUS President David Lyle said. “It helps to level the playing field, giving our members with strong backgrounds in linear television the necessary resources to compete in an evolving digital content marketplace. We are striving to restore this important sector of the dynamic independent production ecosystem back to financial health.”
Ginsburg Daniels Kallis Partner Phil Daniels commented, ”We are excited by the coming together of traditional and digital players, and the opportunities for learning and collaboration that will come out of this initiative. There will be a lot of value add created for all.”
“As the lines between digital and traditional producers continue to blur, an alliance between PactUS and GOVA will serve to strengthen the overall producer community,” said Jon Taylor, Executive Director of the Global Online Video Association. “We look forward to collaborating with new colleagues in support of our mission to promote the growth and profitability of content in the digital space.”
Other aspects of the Digital Hub will include a series of jointly sponsored high-level seminars starting soon from PactUS, GOVA, and Ginsburg Daniels Kallis. Examining the practical benefits and emerging opportunities for cooperation between the independent television production and digital content sectors, the seminars will draw on detailed research conducted by PactUS in November and December 2016 about the needs, challenges and opportunities available for content producers and platforms.
The information gathered from the research and the seminars will result in PactUS issuing packets and white papers on the latest developments in deal templates, rights and content needs.