YouTube wants to sell more video ads — by pulling ads off of some of its videos

YouTube has a plan to generate more advertising revenue for its videos — by pulling ads off of some of its videos.

The world’s biggest video site wants to make its inventory more attractive to advertisers, by preemptively flagging some videos that have “non-advertising-friendly content.”

Or, in YouTube’s words, “demonetizing” them.


New Form Digital

Using Tubular software, NFD was able to identify relevant influencers, design a content strategy, and test performance for their Incubator series.

They were able to narrow the field of relevant creators and approach them for New Form Digital incubator projects. As a result, these videos achieved 65% higher reach and 33% higher engagement than the Creators’ average performance, proving NFD’s scripted content to be aligned and entertaining for these audiences.

Using Creators’ cross-platform audience data in syndication sales pitches, New Form Digital has sold 17 series to distributors such as Vimeo, Maker, CW The Seed, Refinery29, Fullscreen and AOL.


Freddie W on YouTube’s New Advertising Policy

This time, over the fact that YouTube is now removing advertising from videos they deem are not “advertiser-friendly.”

This is, of course, the latest in the never ending parade of straws/nails for the YouTube camel/coffin respectively, no doubt leading to a mass exodus of all YouTube creators to some new better-in-every-way video website. Any day now.

Yet there are real questions here that we should be asking. Namely, what is the process through which a video is determined to be unfriendly to advertisers? How are those guidelines enforced and updated? In attempting to create an ecosystem that’s attractive to advertisers, to what extent do advertisers themselves have influence and to what extent does YouTube make decisions on behalf of advertisers?


Tubefilter: Twitter Unveils Ad-Sharing Program For Creators, Announces New Media Management Hub

Making money on Twitter just got a whole lot easier. The company announced today the launch of its Amplify Publisher Program, which will give creators of all sizes the ability to generate revenue through pre-roll ads that run against their Twitter videos.

Activating pre-rolls is only open to “approved” creators in the U.S., writes Twitter’s director of product management, Guy Snir, in a company blog post, but is as easy as checking a box prior to Tweeting. Creators can choose to monetize Tweet-by-Tweet, or pre-set a monetization option for all of their videos. In addition, monetization isn’t exclusive to Twitter — meaning users can opt to run ads against the same content on other platforms as well.

Users can sign up for the Amplify Publisher program here. And whereas YouTube lets creators keep 55% of advertising revenues and pockets the other 45%, Twitter will reportedly enable users to take home 70% of ad revenues.


NewYorkTimes: Paid $75,000 to Love a Brand on Instagram. But Is It an Ad?

The millions of people who follow Kim Kardashian West and her sisters on social media have become accustomed to seeing them praise everything from fat-burning tea to gummy vitamins for healthier hair.

“Ever since I started taking two @sugarbearhair a day, my hair has been fuller and stronger than ever!! Even with all the heat and bleaching I do to it!” Khloé Kardashian posted on Instagram this month.

But in the last week, close watchers of the sisters’ accounts may have noticed a small addition to those laudatory messages about the latest miracle product: “#ad.”


Digiday: Watch out, YouTube, Amazon's driving subscription revenue for video creators

One subscription to rule them all. That’s the idea behind Amazon’s Video Direct program, which allows publishers of all stripes to distribute content through the e-commerce giant’s video platform. Initially, though, the program is attracting mostly smaller, niche video publishers, which claim that the program is actually contributing to their bottom line — something that YouTube and other video rivals should keep an eye on.

Publishers in the Video Direct program, which launched in May, have multiple options in how they want to distribute their content: They can sell “add-on” subscriptions, make individual titles available for purchase or rent, deliver content to Amazon’s Prime Video subscription streaming service, or make videos available for free on Amazon’s ad-supported video hub. This move came several months after Amazon launched add-on subscriptions with publishers like Showtime, Starz and Lifetime.

Several publishers that have elected to sell add-on subscriptions — selling their streaming services for a monthly price on top of Prime Video’s $8.99-per-month charge — said Amazon now accounts for a healthy percentage of overall subscribers. One publisher said Amazon subscriptions account for nearly 30 percent of total subscribers for its streaming service, which number  in the “low six figures” overall. For another niche streaming service, Amazon subscriptions account for more than 40 percent of overall subscribers.


Tubefilter: YouTube To Integrate Social Networking Features With Rumored ‘Backstage’ Project

YouTube is reportedly in the midst of building a social network of sorts — a project internally called Backstage that will enable creators and subscribers to communicate with one another via photos, polls, links, text, and videos. The feature,first reported by VentureBeat, could launch as soon as this fall among select popular channels.

Backstage would fill a void on YouTube that has led creators to migrate to more visceral and communicative platforms in order to interact with their subscribers, including FacebookSnapchat, and Twitter. A Backstage tab would live alongside the ‘Home’, ‘Videos’, and ‘Playlists’ tabs that appear at the top of individual channel pages, and would function as a newsfeed of sorts. Posts by creators would appear in reverse chronological order, according toVentureBeat, and would also show up in subscribers’ feeds and notifications.

This means that new kinds of content formats — beyond videos — would be proliferating within the YouTube ethos. According to VentureBeat, users will be able to create Backstage-only videos — different than traditional YouTube videos as a more intimate and ephemeral means of sharing and responding. YouTube subscribers will also be able to reply to creators’ posts using videos, photos, and text, and will reportedly be able to share Backstage posts on other social networks, like Facebook.


Corridor Digital, Studio71, Go90 Team Up For ‘Battlefield’ Action Series

Video game-inspired action is coming to Go90. The mobile-first video platform operated by Verizon will be the home ofRush, an upcoming series set in the world of the Battlefield game franchise and created by special effects wizards Sam Gorski and Niko Pueringer of Corridor Digital.

Rush takes its name from the Battlefield game mode of the same name. Rather than telling a story about a single protagonist, Corridor Digital is looking to simulate the look and feel of a hectic multiplayer match. To that end, the main characters in Rush will fit into the roles utilized by the gamers who play Battlefield online, and the show’s action sequences will attempt to adapt some of the crazy Battlefield moments that have made it onto the Internet in recent years.

To create Rush, Corridor Digital is working with its partner network Studio71. “It’s definitely our biggest project ever, but in comparison to other action movies, we have just shavings to work with, so our goal on set was to stretch it as far as we possibly could,” said Gorski in a trailer video for Rush. “We kind of managed to cobble together all the essentials for an awesome Battlefield piece while still being on a relatively low budget. We’re really happy with what we managed to pull together.”